Kaleidoscope is the Taylor Howes trend report, published -annually, looking at the year ahead and taking the pulse of the interior design industry through colours, textures, imaginative detailing and mood. The latest edition looks at what can we expect in 2021 in our homes. Collated in house, the report analyses the market and trends.
In this years report there is a shift towards buying and designing in the home in a considered and sustainable way. There’s a return to traditionalist, compartmentalised living and more attention than ever will be spent on the flow of our floorplans. There is a shift in our colour direction to earth tones accented by natural greens and flora and fauna, as we seek a greater connection with the natural environment. And of course, no report looking at 2021 would be complete with mention of the impact Brexit is going to have on our world of design.
The first trend identified in our report is Arts & Crafts revival. Rooted in the historical Arts & Crafts movement of the late 19th and early 20th centuries, this year we see there will be a conscious move to reflect on simpler times, where materiality was honest, and craftsmanship was king.
They say you must look back to look forward and we couldn’t agree more with this sentiment. Now is the time to revive British history and reinterpret historical design through creating and crafting items that stand the test of time; that are beautiful and wholly unique.
More so than ever, we want to know that each item we invest in has a sense of longevity – that the chosen item isn’t simply throw-away but will become a part of our home’s life story. The modern-day arts and crafts distils this philosophy of introducing items that have a true sense of belonging and everlasting life into the home. 2021 will epitomise this move towards the handcrafted and personal; of investing in pieces that will grow with you and your home over a lifetime.
We will see…
- Combining high end design pieces with hand-crafted objects that are personal and have substance
- The introduction of hand-finished pieces that visibly tell a story of craftsmanship and the skills applied in the making of it
- A lot more commissioning of artisans to create something wholly unique for the home
- An invigoration for up-and-coming crafts people and brands: The New Craftsman, Anne-Marie O’Sullivan, Francis Russell, Ardmore, Polly Fern, Alfred Newall, Pemberton & Sons etc
- Support British and rediscover those favoured brands of yesteryear: William Morris & Co, George Smith etc
Download the full report here